Saturday, 25 January 2014
Social Media Presence Mandatory For Brands In India: Research
Waggener Edstrom Communications (WE), AN integrated communications agency recently conducted a survey asking respondents their association with their favorite complete over the social media & the response is irresistibly positive. Titled ‘Content Matters: The Impact of name Storytelling on-line in 2014’, the study spanned across 2200 customers spread across a large age gap of fifteen to sixty years & the agency found a unanimous pattern across the demographic.
What did we discover out?
97% of the Indian respondents sky-high follow their favorite brands on social channels. seventy two of the Indian customers surveyed, follow their favorite care complete on social media. this can be terribly high as compared to the worldwide average of simply forty eighth. apparently, Indian travel & business section doesn’t have that top a following at simply sixty eight, however nevertheless, firms concerned during this line of business too, have benefited from a vigorous presence on the social internet.
The development of actively seeking out brands & their several pages or accounts could be a direct results of the growing prominence of social media portals. however this survey dispels the notion that social media users visit these portals simply to move on a private level, shared writer actor, APAC Lead at Waggener Edstrom’s Insight & Analytics (I&A) observe,
“Across all markets and business sectors, we have a tendency to found that buyers WHO ar exposed to complete content frequently through social channels pay a lot of on merchandise and services than those who don’t. Indian customers WHO have interaction with their favorite care brands on-line pay decade over those who don’t.”
The role vie by social media portals in pushing complete quality can not be refuted. however the survey clearly shows however deeply dotty, social media users in Republic of India ar concerning their favorite bands. No surprise that social media promoting (SMM) has witnessed a surge within the recent times.
